As a trailblazing brand owner, I've learned that the key to success is stopping making excuses and showing up for yourself. It wasn't always easy for me to get to this point. Growing up, I was constantly criticized, which made me second-guess myself and my abilities. But I knew I had to break free from those patterns to become the woman God had called me to be.
For a long time, fear held me back. I was worried about what other people thought of me, and I didn't have the confidence to pursue my goals with conviction. But everything changed when I realized my impact was more significant than people's opinions. I had children to think about and wanted to create a legacy for them. That's when I decided to stop making excuses and start doing the work.
Being a trailblazer is not an overnight process. It takes time, effort, and commitment. Here are some things that helped me along the way:
1. Embrace Your Calling
Understanding what you are genuinely passionate about and embracing your calling is essential. When you are doing something you love, it's easier to stay committed to the work, even when things get tough. I knew I was meant to be a trailblazer and impact the world. Once I embraced that calling, I had the confidence to keep moving forward.
2. Show Up for Yourself
Stop making excuses and start showing up for yourself. This means committing to the work, even when you don't like it. It means pushing through fear and self-doubt and doing what needs to be done. When you show up for yourself, you tell the world you are serious about your goals. It took me hitting rock bottom to get "serious." It took me to release my independence and solely rely on God for my next steps. Because I was applying for jobs, pitching, doing sales calls, studying, mothering, and completely burning myself out—all that to no avail. Nothing was coming through for me.
3. Be Consistent
Building a brand takes time, and it requires consistency. You can't just show up when things are going well and disappear when they're not. You must be consistent in your messaging, content, and work ethic. This consistency will help you build a loyal following and establish yourself as an authority in your industry.
4. Don't Give Up
Sometimes things don't go as planned, and it's easy to feel discouraged. But don't give up. Keep pushing through the challenges, and stay committed to your goals. Seek help if you need to. Remember that being a trailblazer isn't always a walk in the park; every setback is an opportunity to learn and grow.
In conclusion, becoming an entrepreneur is more than having a great marketing strategy or a strong brand. It's about showing up for yourself, embracing your calling, and staying committed to the work. If you're a woman, you're a mover and shaker. Know you can do this. It takes courage, vulnerability, and persistence, but the rewards are worth it. So stop making excuses, show up for yourself, and work building the iconic brand you were meant to create.
